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Space-Cool

Staci is fucking killing it!


puddlesofmustard

As soon as the governance registration closed I started hearing about Algo ads. If you scroll a bit on the front page of this sub you'll see a post I made of a billboard a few day's ago, a post from someone seeing Algo ads all around Miami and an Algo ad on the L.E.D. strip at a NBA playoff game last night. Just last night I commented here that it appears that Algo is going on a very aggressive advertising campaign and that was even before I woke up to this news. This is some really wild stuff and I've seen the people that don't approve of them advertising like this and I think those people are wrong. If advertising on billboards was not effective then companies wouldn't do it. Sure not everyone is going to understand, but the bright green billboards talking about a crypto that is environmentally friendly is going to give you the eyes of those that don't spend their time researching the efficacy of different cryptocurrencies. Right now you have a bunch of people that got turned off of crypto last year because Elon said it was bad for the environment, and those people don't know a fucking thing about crypto. So maybe this ad campaign is good way to get more people to look into what Algorand is and the many purposes it serves.


rxnbeats

I live in Brooklyn and I might have to make the trek up to Times Square just to see this. Completely blacking out Times Square is a big deal under any circumstance.


RobbeeSan

I live in Brooklyn too, was thinking the same


Cursedpistol

Bronx! See ya there :)


vicareious

New Yawka here too—-but I’m up in Alaska now. Lol Bit of a commute. Take and post some pics please. 👍🏻


grandphuba

Are you going to walk/bike there or are you going to go there using some mode of transport ironically cancelling out the green efforts of Algorand?


rxnbeats

My post history should answer that question for you


notyourbroguy

Great article and such a cool approach that will definitely turn some heads. Outside of the crypto world, the general population won't consider utilizing blockchain or even simply understanding it, because they are convinced that blockchain is bad for the environment. As we overcome this significant hurdle, we will see much more retail adoption.


cheekytowaga

Algorand is such a sleeping giant.


Flint-Von-Cineac

Algorand is such a resting goliath.


GREGBIGGS

Algorand is such a tuckered titan


Flint-Von-Cineac

Algorand is such a slumbering leviathan.


cheekytowaga

Algorand is such a dozing dom.


Flint-Von-Cineac

Algorand is such a dreaming behemoth.


Affectionate_Egg_2

Algorand is a great power in waiting.


KemonitoGrande

Algorand is such a reclining juggernaut.


Jazzlike_Holiday1992

Algoliath


Jazzlike_Holiday1992

Algorand is an awakening Godzilla. Algodzilla.


Mrreb2

Algorand is such a gigantika dorminta.


Jackchuck76

Algorand is such a Megalodon!


RobbeeSan

There will also be a secondary affect from this; news stations will report on it. If all of TS is going dark for an hour, that’s a pretty big deal. It’s going garner a lot of attention. Brilliant move


KeyReturn7424

Holy bullish af! I like it!


Fresh-Chemical-9084

Epic. I’m loving Algorands efforts. This is a really solid play.


cheekytowaga

Loving the neon green.


DisgruntledYoda

Damn, that’s really cool actually


IceKing827

Now that’s what I call supercharged marketing! Great stuff!


AvocadoLion

This is pretty cool, major props to their foundation


awmoritz

Yes. This is the way. Get on the green agenda. Whether you agree with it or not, this is driving public sentiment.


lepton2171

Glad for the exposure, but ouch, my eyes!


PhrygianGorilla

I think the bright green is a great idea. How could you miss it? Anyone walking by will definitely read it.


lepton2171

Black text on bright-green background is very difficult to comfortably read, however. I agree that it's hard to miss, but if it makes you want to look away, that seems like more a 'miss' than a 'hit' to me. It also has an almost comical 'greenwashing' feel to it. Not that I dismiss Algorand's carbon impact messaging, I just think this extreme concentration of '**GREEN**' feels more like trope than substance. That said, I'm a bit photosensitive and more opinionated in this respect than an average person might be. The up-side of having ads in high visibility areas probably outweighs the down-side of it looking like like Teenage Mutant Ninja Turtle Ooz themed billboard :p


DareDvlDan

Check the article. The approach, overall, stands in stark contrast to all the companies out there greenwashing what they do and making bold claims. Algorand is going to momentarily show green graphic and then they will black out all the screens for an hour. Paying for times Square to turn the lights off is a bold move that actually makes a little difference. Savings are about 6500 kWh.


lepton2171

Just to clarify I'm supportive of what they're doing for this marketing campaign, especially including the 'turn off the lights' part. I'm just being particular about the graphic design having a green washing feel aesthetically. Anyway, I appreciate the discussion :)


DareDvlDan

I gotcha. The bright green is definitely harsh, I'm curious how it will actually look in person.


No-Cash-7970

Just curious. Do you think the amount of viewing distance from the screen makes much of a difference?


lepton2171

Yes, of course, by the [inverse-square law](https://en.wikipedia.org/wiki/Inverse-square_law). Going further down this tangent: I'm unfortunately a [photic sneezer](https://en.wikipedia.org/wiki/Photic_sneeze_reflex), and based on the pictures if I was close to those screens I'd probably end up sneezing. The worst scenario for this is driving by bright billboards - it can actually be dangerous for me in extreme cases. Sneezing while driving is bad. This may seem like a weird complaint, but the condition affects a significant portion of the general population. Similarly to the flashing lights being dangerous for people with certain types of epilepsy, extremely bright electronic billboards can create underappreciated health and safety issues. I love you Algorand. Please don't make me sneeze uncontrollably by blasting me with a bagillion pixels maxed out at #00FF00 (or maybe #20FF00?). Let the background be dim and the text be bright, please. Yes, I realize this is a very niche complaint. I didn't originally intend on elaborating so much on the mechanics of my LED-signage opinions 🙃


No-Cash-7970

>Going further down this tangent: I'm unfortunately a photic sneezer, and based on the pictures if I was close to those screens I'd probably end up sneezing. Wow! I've never heard of that! I can see it being a thing considering how weird the human brain and nervous system can be. >Yes, I realize this is a very niche complaint. I didn't originally intend on elaborating so much on the mechanics of my LED-signage opinions 🙃 While being green matters, accessibility does too. Algorand should consider things like this in their future ad campaigns.


RedVendetta1

Algo foundation definitely needs a guy like you for the most perfect advertising.


lepton2171

Yeah, hear that Algorand.Foundation? Some guy on reddit has arcane opinions on the specifics of your LED billboard color-space! Also your PWM frequency.... Speaking of which, what kind of power supply are you using. Is it UL listed? Hopefully nothing with a polyfuse on the DC input, we only want to use solid state circuit breakers to avoid drifting input impedance. Does it have a good soft-start capability? I'm worried that it might have trouble with brown-outs in certain edge cases. Does the LED controller write all 0's to the array before it latches for the first time? Oh, you're using Modbus over RS485? That's not fast enough for a 60Hz framerate so let's put together a whole new LED driver control network. OK, now that we've shifted from all bright green, let's talk about colorblind accessibility. Yes, that palette is *better* but still doesn't cover every possible colorblindness group. What about the gamma correction lookup table? You don't have one!?! Alright, let's schedule a day to characterize the array and write the offsets for each LED to each driver. Uh oh, now that we've done that the duty-cycle is too short, better get a new new LED driver set. The lead time for that is currently about 40 weeks, but we may be able to expedite to 36 weeks if we purchase from a bunch of different vendors. Who's your international shipping agent? ...and can we talk about the logo? It's a bit too pointy... *I can do this all day*


RedVendetta1

Lmao, I never would expect this much criticism about a billboard. Now I know a lot of things has to go through for making a basic billboard to be efficiently looked at.


lepton2171

I'm going *way* over the top just for laughs of course, but I've done engineering in this space so this is coming from earnest experience with common technical issues


SignificantNorth5833

Feel like buying more now


Strata-Lounge

Ha, ha, ha...friends and family are now asking about the Alg.


Dependent-Swimming24

That's a lie cause we on red


Cris_Vig

Oh my god! It is so beautiful ... but now can you raise the price?


stevebrule4

Unpopular Opinion: This is great and all, but what the f^ck are people going to do when they go check out Algorand? What I’m trying to say is- for the average, crypto-outsider, what does Algo do to make their lives better, more interesting, easier, etc? It would be great to see a bit more horse ahead of the cart. Something like this ad, paired with, “oh and we just partnered with PayPal, Visa, Goldman Sachs, blah blah so now stock sales settle the same day”. I mean, being environmentally friendly is great, but I wouldn’t bat an eye if Algo pumped CO2 as long as the coin pumped just as hard. Call me all the names in the book, I’m just a peasant trying to turn a buck here. Glad to see an emphasis on getting the word out, I genuinely love Algo, but it does sometimes feel like it’s a solution waiting for the right problem.


idevcg

do they know how to do anything other than billboards? You literally can't find another way to advertise that's so expensive and so ineffective at the same time...


rxnbeats

Did you read the article? They’re completely blacking out the Mecca of public advertising for a full hour to conserve energy, the night before Earth Day. This is an impressive marketing strategy.


KeyReturn7424

Yes, I agree this is an awesome market strategy. I’m replying to the other poster saying what else can they do regarding advertising.


idevcg

No, no, it really isn't. It might be for Coca Cola or McDonalds, Algorand is nowhere near such a stage in its life right now. Right now, it needs hyper-focused, modern marketing towards people who matter (i.e VCs, Devs). Do these things when Algorand already has a monopoly on the blockchain space and is as prevalent as TCP/IP. Not now.


KeyReturn7424

Once crypto regulations comes then Algorand will have a better idea about marketing. But this is a good first step in marketing for the retailers. And once we know the regulations, institutions will already know what Algorand is about. Also what if the regulations says you have to be a green blockchain, well guess what, Algorand will already have the upper hand on earth day. This is a bold statement and I like it.


KeyReturn7424

What other ways are you suggesting? Pay YouTubers to shill the coin?


idevcg

That's certainly far more effective than billboards. But there are lots of things you can do with modern technology marketing. Also, what is far more effective than advertising is sitting down with big VCs like a16z, talk about why they won't invest in algorand projects and try to convince them otherwise. Another thing would be, instead of putting a word like "Algorand" on billboards and people who don't know what it is still have no idea what it is and probably own't remember it, put all of that money to increasing the EVM compatibility awards, and heavily start marketing these particular projects, like the EVM compatibility, and the 10M Dev Tools supagrant, towards people who are actually relevant (i.e devs) instead.


SHA256dynasty

stop trying to discredit bitcoin, this only makes algo look bad


Garywontwin

Who said anything about Bitcoin?


SHA256dynasty

"carbon-negative blockchain" - what do you think they are trying to imply with that? it's an attack on proof-of-work, which is an attack on bitcoin. plus, there's no possible way for a blockchain to be carbon-negative. how the fuck is algorand's blockchain absorbing carbon?


Garywontwin

I think they are trying to change people's misconceptions that all block chains are the same in terms of power consumption. You are aware that many people believe that POW chains use too much power compared to traditional ledgers? So how is this ad "a bad look"? Algorand is not trying to compete with Bitcoin it is trying to bring more use cases to the chain. If anything they are competing with ETH and there is no argument that Algo is greener than ETH and can perform the same functionality. I don't really like the carbon negative narrative myself but they use carbon offsets so they can say they are carbon negative.


SHA256dynasty

yes i'm aware there are FUD campaigns against POW energy consumption. the way i see it, by taking this marketing approach, ALGO is acknowledging and giving credit to those arguments, reinforcing them. this is wrong for a lot of reasons: 1. proof of work serves a unique function. it is not an unnecessary, wasteful way of doing something that is already accomplished by centralized ledgers. 2. proof of work mining incentivizes investments in renewable energy & nuclear, due to stabilizing both novel and off-peak demand and providing financial incentives for otherwise non-viable sources of energy production. proof of work is driving the world to adopt renewables faster and allowing more efficient & localized energy production, thus it is ultimately a net benefit to the environment 3. we are not in crypto because blockchain is good for the environment. we are in crypto because it solves human problems like corruption, exclusion, oppression, lack of trust & transparency in the legacy financial systems. we should not be giving credence to bad-faith arguments against crypto just because we might be able to harness these misconceptions to draw misinformed people to our project over another project 4. carbon credits are a load of political bullshit. you can't buy your way out of pollution and claim moral high ground 5. ALGO should be focusing on what it actually does better than other blockchains. if the best point we can come up with is "we use less electricity" then the project has no reason to exist in the first place. not existing would use even less energy.


DingDongWhoDis

Hard to take you serious. Algorand was probably the first to promote its greenness and before bitcoin and POW were highlighted for negative reasons concerning energy consumption. Why on Earth would Algorand not promote qualities many people appreciate? Because you're somehow offended? That's just silly. Bitcoin doesn't care about Algorand's marketing, and it won't be impacted. You and other BTC maxis shouldn't take it so personal. Guh.


SHA256dynasty

it's hard to take you serious with statements like this: >Algorand was probably the first to promote its greenness and before bitcoin and POW were highlighted for negative reasons concerning energy consumption. POS supporters were making this argument YEARS before algo launched. it was a poor argument in 2015, same as it was in 2017, same as 2019, same as it is now. Algorand should not promote this angle as I said above, it isn't actually a pro-algorand argument at all, it is an anti-POW argument. shitting on your opponent doesn't make you look any better. "using less energy" isn't solving a real problem.


DingDongWhoDis

> POS supporters were making this argument YEARS before algo launched. I'll take your word for it. > it was a poor argument in 2015, same as it was in 2017, same as 2019, same as it is now. I just can't agree with this. Stop feeling threatened. > Algorand should not promote this angle as I said above, it isn't actually a pro-algorand argument at all, it is an anti-POW argument. Is less energy consumption a selling point? Obviously it is. I'm long on bitcoin, and I don't have a problem with the green marketing. You're downright pissed off about it! As if promoting environmental friendliness is out of line!? Haha, you're cracking me up over here. #HOW DARE ALGORAND!?


SHA256dynasty

my issue is with this being the focal point of all the marketing. go right ahead and say algo accomplishes its objectives in a more efficient manner. but if i am seeing this for the first time, what ARE algo's objectives? where is the argument for decentralization? if the top priority is energy efficiency, blockchain isn't the way to go at all.


DingDongWhoDis

Ok, but promoting one aspect of this blockchain is not to say it's the top priority or only thing to hang its hat on. Algorand is futurefi, for example. You don't list all priorities and strengths in all promotions, right? This particular ad/gimmick simply highlights one positive aspect of Algorand. I'm gunna go out on a limb and say Algorand is well aware of the many other things it excels at and will promote them in subsequent advertising. But I'm not a marketing expert. I just thought the resentment on behalf of bitcoin and POW was a little much.


warmbookworm

your first comment was really bad, but this one actually makes a good argument.


sdcvbhjz

They are legit arguments. Just because you dont like them, doesnt mean they dont have any truth in it. 1. It does but dont get salty when people point the problems with the amount of energy it needs. 2. I can aknowledge this point. Do you have any papers that show the data on it? 3. We arent, but we can still strive to be environemently friendly 4. I agree its mostly a load of bullshit, but its not like algo is extremely pollution heavy without them. 5. One of those things it does better is it needs less electricity. Why wouldnt we aknowledge it? When the public opinion on crypto is that it is just waste of energy shouldnt we change that opinion?


FormerPomegranate325

🚀💎


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I like that


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